Cofounders Chris Besenbruch (left) and Arsalan Zafar (right)
Cofounders Chris Besenbruch (left) and Arsalan Zafar (right)

Streamers look to AI to crack the codec code

Streamers are looking to AI to dramatically improve compression performance and reduce costs with London-based Deep Render claiming that its technology has cracked the code.

For streamers, every bit counts. Their ability to compress video while maintaining quality and reducing bandwidth is critical to business. But as content increases in volume and richness, the limits of existing technology are buckling under pressure.

The looming problem has been apparent for several years with developers turning to AI and machine learning as a potential salvation. The prize is a market estimated to be worth....

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Neural Radiance Fields – A new approach to 3D modelling

From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.

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Future predictions – Part II: Leaders and analysts

The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.

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Future predictions – Part I: Broadcasters and suppliers

As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.

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