Few advancements could cause both the excitement and fear AI elicits - according to some, it’s the solution to humanity’s problems. Others will tell you it’s the beginning of the end of civilisation as we know it. Andrew Williams investigates.
At IBC2023, a Google DeepMind talk covered the state of AI today, and what artificial intelligence could bring to society in the future.
DeepMind is the AI arm of Google and was established in 2010. It recently announced Gemini, the next generation of Google artificial intelligence. However, the talk at IBC2023 by Dex Hunter-Torricke, DeepMind Head of Global Communications and Marketing, took a step back from the tech specifics, to look at how it is affecting, and will affect the way we live and work...
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Finding our ethical true north on AI: Part II
Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
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Digital Catapult: AI innovations to supercharge the creative industries
Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
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Neural Radiance Fields – A new approach to 3D modelling
From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
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Future predictions – Part II: Leaders and analysts
The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
