Disney is setting up a new unit to lead the development of emerging technologies such as artificial intelligence and mixed reality.
According to a Reuters report, the new unit – called the Office of Technology Enablement – will help Disney to apply the new technology across its film, television and theme park divisions.
The Office of Technology Enablement will be headed by Jamie Voris, who was previously CTO of Walt Disney Studios and led on the development of Disney’s app for the Apple Vision Pro mixed reality device.
Reuters quoted an internal email sent by Disney Entertainment Co-Chairman Alan Bergman that announced the new unit.
“The pace and scope of the advances in AI and XR (extended reality) are profound and will continue to impact consumer experiences, creative endeavours and our businesses for years to come - making it critical that Disney explore the exciting opportunities and navigate the potential risks,” Bergman wrote.
“The creation of this group underscores our dedication to doing that.”
Reuters said that the new division would not centralise work on AI and mixed reality at Disney, but instead would ensure the various projects around the company fit with its broader strategy.
“Our ability to remain at the forefront of technological advances will only be more critical as we move forward — making it all the more important to understand and embrace new technological shifts in ways that enable our people, creativity and business,” Bergman said in the memo.
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