What are the limits for using GenAI in production and how capable is it of creating skilled and engaging content? IBC365 learns more about the recent findings from Pact’s AI working group.

A busy NAB showed above all that innovation in media and entertainment hasn’t slowed with exhibits on the show floor incorporating AI, prioritising net-zero and integrating with the cloud.

The cinematographers behind Netflix sci-fi series explain why the sun was such an important element in the show’s VR game world and how they played the story’s fictional science straight down the line.

Luke Seraphin, Head of Diversity & Inclusion, Sky Original Programming tells IBC365 that meaningful change is happening but full inclusivity is work in progress.

NAB will witness an industry convulsing with the ‘everything everywhere’ of AI, the emergence of spatial entertainment, the parallel social ‘Creator Economy’ and attempt to explain blockchain. Disruption is the name of the game.

With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington.

Oscar-winning Sound Designer Johnnie Burn on why being a runner is still the best route to success and how he creates the unsettling unorthodox worlds for Yorgos Lanthimos, Jordan Peele and Jonathan Glazer.

Award-winning Cinematographer David Luther had to draw on all his experience to help create a convincing backdrop for this dystopian short-story adaption. Adrian Pennington reports.

Masters of the Air takes place over the skies of Nazi-occupied Europe and at the very least doesn’t flinch from the horrific conditions faced by men in metal tubes flying five miles above ground, writes Adrian Pennington.

The highly-anticipated sequel to the epic Dune: Part One had the challenge of communicating the deeper narrative of the original novels all the while creating a standalone film, reports Adrian Pennington.