Articles by John Maxwell Hobbs

IBC2024 Accelerator project: Scalable Ultra-Low Latency Streaming for Premium Sports

In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.

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Conference host Sasha Qadri with Mstyslav Chernov

Mstyslav Chernov warns of the impact of narrative manipulation in modern warfare

Journalist, filmmaker and war correspondent Mstyslav Chernov shared insights into his experiences covering conflicts, particularly the war in Ukraine, during an interview closing out this year’s IBC conference sessions.

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IBC2024: Career Development with Rise Academy

Diverse hiring policies and established mentoring schemes essential for engaging future generations

IBC Talent Programme Part 1: At the wrap-up session on the final day of the conference, the IBC Talent Program highlighted the vital role diversity plays in shaping the future of the broadcasting industry.

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Huma Lodhi, Principal Machine Learning Engineer at Sky

Beyond the hype: rolling out real-world applications for AI

AI has made an appearance almost everywhere at this year’s IBC and took centre stage in a session moderated by Tom Bowers from Hypothesis Media with panellists Huma Lodhi, Principal Machine Learning Engineer at Sky; Chris Jackson, Global Head of Digital Data and Analytics at the Olympic Channel; and Hardeep Dhaliwal, Head of Data Products at ITV.

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IBC2024: Combatting Disinformation

“We need to collaborate” – broadcasters feel the pressure in the battle against disinformation

A panel comprising an international group of industry experts moderated by Mark Smith, Chair, IBC Council, featured insights on ways broadcasters can fight disinformation.

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Chris Evans, Head of Knowledge, IABM

IBC Opening Session: lift and shift approach to cloud migration “not ideal”

IBC2024: The IABM had the honour of kicking off this year’s IBC Conference series with an opening session focussed on how companies can make their way through a rapidly changing media landscape.

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(L-R) Rob Ambrose, Co-Founder, Caretta Research; Grace Boswood, Technology Director - Channel 4; Cristina Gomila, MD, Content and Innovation – Sky; and Sinead Greenaway, Director Broadcast and End User Technology - BBC

“Technologies are not drivers, it’s all about what we do with them” – strategy key to making the most of tech advances

IBC2024: The conference session, ‘Building the Future of Tech’ brought together leading technologists from Chanel 4, Sky, and the BBC to present insights into the way tech innovation and development in their companies is shaped by both internal and external considerations.

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Verizon will demonstrate the capabilities of its private 5G network by showcasing how it can be deployed in various settings to support live events and media production.

Private networks and personalisation: Verizon’s vision for the future of media

As the media and entertainment landscape evolves, telecoms provider Verizon is stepping up to become a significant player in this dynamic space. With a focus on advancing technology and improving the user experience, Verizon is set to make a substantial impact at IBC2024. John Maxwell Hobbs reports.

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IBC Conference: Hollywood heavyweights edge closer to seamless IP production ecosystem

MovieLabs marks the halfway point of its 2030 Vision with a panel session looking at the initiative’s achievements so far and the challenges that lie ahead. John Maxwell Hobbs reports.

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Esports Zone: Unlocked explores the future of esports and broadcasting at IBC2024

Esports and gaming agency Unlocked is expanding its presence at IBC this year with a speaker programme spanning all four days of the show. Led by Co-Founder Steven Leunens, Unlocked aims to bridge the gap between traditional broadcasting media and the rapidly evolving world of esports.

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