In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?

AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.

The merits of server-guided ad insertion (SGAI) were one of the big ad-tech talking points at this year’s IBC, but does the technology represent a step change for publishers?

Semi-improvised, guerrilla-style filmmaking brings gritty realism to Sean Baker’s beleaguered love story.

What is the purpose of the RTS’ new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course launching early next year.

Brazil’s largest broadcaster, Globo, will be introducing the TV 3.0 platform across the country in 2025. This next-generation platform is not simply about remaining competitive with streaming giants - it’s about redefining the viewer experience. John Maxwell Hobbs reports.

Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.

Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.

Framestore’s CTO Lincoln Wallen says the creative industries should acknowledge the art of math to craft new interactive AI-driven social experiences.

Broadcast organisations and vendors are having to put more emphasis on retention of talent as millennials evince a diminished desire to stay at any one company for an extended period, writes David Davies.