Ongoing technological, operational and commercial barriers mean the full potential of programmatic TV is yet to be unlocked, discovers David Davies.

IBC is preparing to honour the highest achievements in technological innovation and social impact having unveiled the finalists in the five categories for the IBC2024 Innovation Awards. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, gives the lowdown on this year’s contenders.

The IBC Accelerator special incubator project Connect and Produce Anywhere, Phase II (CAPA II) had an early run out at the recent Formula E London ePrix. John Maxwell Hobbs reports.

In just a few weeks’ time, the great and the good of the global media and entertainment industry will convene at the RAI in Amsterdam for this year’s IBC. As usual, technology innovations and new business models will be on show, along with the usual presence of informative and influential speakers during the IBC Conference. And it’s already evident that products and services leveraging AI and generative AI are set to feature heavily this year.

AI may grab the headlines at Paris 2024 but OBS aims to democratise access to human stories with an inclusive approach to broadcast, digital and social engagement.

How can we make processing, streaming and the consumption of media more sustainable? That’s the question posed by the ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows project, proposed by Humans Not Robots and Accedo.tv, with support from Champions ITV and BBC.

Scott Young, Warner Bros. Discovery (WBD) Sports, Europe, explains how on-the-ground coverage and dynamic studio setups are key to delivering Paris 2024 in 19 languages.

Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows is one of the eight challenges in this year’s cohort for the IBC2024 Accelerator Media Innovation Programme. The project is championed by Paramount Global and includes participant HAND (Human and Digital)

The Acolyte looked to capture the handmade, analogue feel of the original Star Wars trilogy in a surprising departure from LED volumes.

As The Championships heads into its finals weekend, the host broadcast team reflects on providing expanded behind the scenes access, incorporating new drone footage and onboarding its first internet giant.