Journalist, filmmaker and war correspondent Mstyslav Chernov shared insights into his experiences covering conflicts, particularly the war in Ukraine, during an interview closing out this year’s IBC conference sessions.

The mission of Freely, the new IP-centric TV platform for national broadcasters, is to support the long-term health of TV in the UK, according to Jonathan Thompson, CEO of Everyone TV, the body tasked with implementing the project.

IBC Talent Programme Part 1: At the wrap-up session on the final day of the conference, the IBC Talent Program highlighted the vital role diversity plays in shaping the future of the broadcasting industry.

AI is in focus throughout today’s issue of the IBC Daily, with GenAI in sports, the importance of data to AI strategies and how it unlocks pathways to monetisation all being explored. We also delve into the AI Media Innovation Labs Accelerator Project, along with ‘IP Networks: Finding the needle in the haystack’. In addition, the EBU shares details of its new AI Media Hub, and we round up all the latest technology debuts from the IBC showfloor.

Tech market analysts Omdia reveal their latest findings that show a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms.

In the two-part session titled “Mobile TV - Finally?”, Peter Siebert of IEEE BTS, Jordi Gimenez of 5G MAG and Thomas Stockhammer of Qualcomm explored the potential of 5G Broadcast technology in transforming media consumption.

We can now do the imaginative things that were once only fantasy by blending creativity with huge amounts of data and AI, according to Andy Hood, VP Emerging Technologies at WPP. Presenting at the IBC Conference, Hood described how WPP has integrated AI and generative AI into the very fabric of the company, via its cross-company WPP Open video platform, to enable people at every level of the organisation do what they need to do.

The latest version of Qvest’s clipbox is the first studio server to fully support a new renderless workflow powered by Web Render Engine (WRE) from Vidispine (Stand 7.A15). For newsroom editors and operators, this promises improved collaboration and reduced production delays.

IBC2024 is witnessing the debut of Tata Comms Media, the new unified brand that combines all Tata Communications’ media and entertainment entities into one business unit, including The Switch, now Tata Comms Media’s production services solution.

Netflix and Airoha Technology, a subsidiary of MediaTek, have announced a strategic partnership to support seamless Netflix integration for set-top boxes used by operators worldwide. This collaboration aims to accelerate time to market and foster innovation, creating new opportunities for operators to enhance their service offerings with Netflix.