IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.

IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.

IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ad insertion (SSAI) and server-guided ad insertion (SGAI).

IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.

IBC365 Tutorial: Malcolm Brew from Strathclyde University and Neutral Wireless explains how 5G is evolving to provide valuable use cases in live broadcasting.

IBC365 Tutorial: Alex Buchan, CTO at DTG, provides insight into how organisations can maximise the benefits of good quality metadata.

IBC365 Tutorial: Ashley Reynolds-Horne, Technical Director at Simplestream, runs through the crucial steps to consider before investing in a new virtual channel.

IBC365 Tutorial: Ana Sabolic, Environment Artist - Virtual Production at Final Pixel, takes you through the key elements of using Unreal Engine to take your production to the next level.

IBC365 Tutorial: Cinematographer Sarah Thomas Moffat gives a deep dive into the new opportunities virtual production can present to storytelling.

IBC365 Tutorial: Michael Afefehiniti, Co-Founder and Technical Director of Framesync, takes you through the functions of the LED screen, LED lighting, and stage props in virtual production.