How do audio engineers develop an expertise in surround mixing and what are the elements that characterise a great immersive mix? David Davies speaks with the best ears in the business to discover more.
Along with 4K and HDR, the rise of immersive audio – led by Dolby Atmos and MPEG-H – has been one of the defining production technology stories of the past decade. From cinema releases and streaming series mixed in Dolby Atmos, to installations and live events being enhanced with different configurations delivered in multiple formats, audio is an increasingly immersive endeavour across application types.
Identifying a tipping point for a technology is not always easy, but in this case, one can pinpoint the mass availability of immersive audio music, via sites such as Apple Music and Tidal, as an important moment. But despite the increasing footprint of surround music in both professional and consumer domains, it’s arguable that – in relative terms – immersive audio mixing is still in its infancy as regards ‘standard practices’ and a commonly-shared notion of what constitutes a ‘great immersive mix’...
You are not signed in.
Only registered users can view this article.
Finding our ethical true north on AI: Part II
Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
Digital Catapult: AI innovations to supercharge the creative industries
Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
Neural Radiance Fields – A new approach to 3D modelling
From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
Future predictions – Part II: Leaders and analysts
The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.