VR may have been something of a slow burner in terms of technology buzzwords, but its recent rebrand as spatial computing may well signal an uptick in interest for a host of reasons, discovers Mark Mayne.
The tide appears to be turning with a slew of big tech players fielding a new range of VR/spatial computing hardware this year, but will it be enough to achieve a breakthrough in a space that has seen many a false dawn? We look at some of the key innovations driving volumetric production in 2024.
Changemaker - The Apple Vision Pro
The biggest news in the space is arguably Apple’s Vision Pro, partly due to the dominance of the Cupertino tech giant in associated markets, and partly due to the galvanising effect on the competition. As has been the company’s playbook since the success of the iPhone, the Vision Pro delivers a market-leading set of specs, wrapped in an aspirational magnesium and carbon fibre design that will enable many to look beyond the considerable $3.5k price point...
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Finding our ethical true north on AI: Part II
Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
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Digital Catapult: AI innovations to supercharge the creative industries
Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
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Neural Radiance Fields – A new approach to 3D modelling
From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
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Future predictions – Part II: Leaders and analysts
The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
