The countdown is on for the Paris Olympic Games, which begin on 26 July and run until 11 August. As well as a showcase for sporting prowess and achievement, the event also presents a huge opportunity as well as a challenge to those responsible for ensuring every moment is captured and broadcast to viewers around the world, with streaming services set to play an increasingly important role.
Indeed, Rick Young, SVP and head of global products at LTN, believes that the Olympics “promises to be a real watershed moment for streaming live sports”, while Rory Renwick, business development director at Accedo, says streaming is set to be a fundamental part of the Olympics, “with key stakeholders, Olympics Broadcasting Service (OBS), Intel, NBCUniversal, Warner Bros Discovery, and France Télévisions using streaming and next-generation initiatives to take Olympics coverage to a whole new level”.
The streaming opportunity
Jakub Kruczkowski, strategic business manager at Spyrosoft BSG, which until recently was known as Better Software Group, agrees that the Olympics are shaping up to be an important event for the evolution of streaming technology in sports broadcasting...
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