Ateliere Creative Technologies has appointed Andy Beale as Business Development Director, EMEA for the company’s live production solutions.
Beale joins Ateliere from his specialised media consultancy and previously BT Sport, where he served as Chief Engineer & Head of Innovation overseeing the broadcaster's facilities build and cloud and software-based live production transformations.
As Business Development Director, Beale will help Ateliere customers modernise their live production workflows. An IBC2024 Best of Show winner, Ateliere Live offers a workflow that it says reduces production costs by up to 50% and lowers environmental impact by 70%.
Beale is also the co-founder and chair of trustees for The Rise Academy, the skills and education charity. Beale is also a non-executive director for Rise, gender advocacy group that promotes women in broadcast.
"The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations,” said Beale. “The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it."
"Andy's visionary approach to integrating cutting-edge cloud-based technologies with traditional live production workflows aligns perfectly with our mission," said Andy Hooper, SVP of Live Products at Ateliere
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