Can facilities survive the current lull until new proposed enhanced tax relief kicks in? Adrian Pennington reports.
The promise of a more internationally competitive tax scheme targeted at the UK’s VFX industry can’t come a moment too soon for facilities, but lobby group UK Screen Alliance will be holding this and future governments feet to the flames to ensure the bill is passed by 2025.
“A number of companies are hanging on with white knuckles onto this timeline,”
Neil Hatton, CEO of UK Screen Alliance, told IBC365. “We can see the light at the end of the tunnel with the end of the strikes and the light is brighter now we have a promise of greater tax relief. But we’ve got to get there first.”
The affirmation of the government’s commitment to supporting the VFX sector in the Autumn Statement is a welcome boon to the beleaguered sector.
“What was announced was a significant step forward in that the previous promise from the government delivered on...
You are not signed in.
Only registered users can view this article.
Finding our ethical true north on AI: Part II
Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
/Source - shutterstock_2464837145 (1).jpg)
Digital Catapult: AI innovations to supercharge the creative industries
Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
.jpg)
Neural Radiance Fields – A new approach to 3D modelling
From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
.jpg)
Future predictions – Part II: Leaders and analysts
The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
