BBC showcases innovative XR studios while sustainable thinking is at the heart of ITV’s remote operations from Germany.
More than 10 million viewers watched ITV’s live and exclusive Euro 2024 kick-off match between Germany and Scotland - the highest peak for a UK audience of any opening to a major football tournament since the 2014 World Cup in Brazil.
ITV will be hoping for more of the same from the tournament’s knockout rounds, where it has the first three picks, plus the fifth and seventh picks from the ‘round of 16’ ties, the second and fourth quarter-final picks, and first pick of the semis.
The broadcaster splits the rights to this and the next UEFA Euros in 2028 (hosted in the UK and Ireland) equally with the BBC, until...
You are not signed in.
Only registered users can view this article.
Finding our ethical true north on AI: Part II
Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
/Source - shutterstock_2464837145 (1).jpg)
Digital Catapult: AI innovations to supercharge the creative industries
Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
.jpg)
Neural Radiance Fields – A new approach to 3D modelling
From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
.jpg)
Future predictions – Part II: Leaders and analysts
The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
