Articles by Adrian Pennington
Behind the Scenes: Nickel Boys

Behind the Scenes: How sound and vision get under the skin in Nickel Boys

Re-recording Mixer Tony Volante and Cinematographer Jomo Fray explain how they told a drama from the perspective of its lead characters.

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Behind the Scenes: Gladiator II

In a world of green screen and AI, the sets for Gladiator II might be the last great build in movies.

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TAMS: fulfilling the promise of IP interoperability

The transition to IP using SMPTE 2110 has been broadly successful in a studio environment but interoperability in the live and near live domain still has work to go. A recent innovation from the BBC could provide the answer.

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Behind the scenes: Joker: Folie à Deux

Behind the scenes - Joker: Folie à Deux

Editor Jeff Groth asks for the film to be judged on its artistic merits and explains his process with flashbacks, story cards and musical numbers.

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Cinematographer Paul Guilhaume shooting Emilia Pérez

Behind the Scenes: Emilia Pérez

Cinematographer Paul Guilhaume explains how a transgender cartel musical is told with magical realism.

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Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?

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Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.

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Sean Baker and DP Drew Daniels on the set of Anora

Behind the Scenes: Anora

Semi-improvised, guerrilla-style filmmaking brings gritty realism to Sean Baker’s beleaguered love story.

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Rhys McLachlan, ITV

Contextual advertising proves its worth

Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.

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The company says some 13 billion images have been created using Firefly to date

Adobe unveils editing upgrades as Firefly labelled first GenAI video model “safe for commercial use”

Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.

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