Articles by Adrian Pennington
Framestore delivered the VFX that helped bring Barbie to life

Modelling intent: How evolution of AI will turbocharge creative capabilities

Framestore’s CTO Lincoln Wallen says the creative industries should acknowledge the art of math to craft new interactive AI-driven social experiences.

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Panelists at the Edinburgh TV Festival debating whether DEI departments should exist

Role models: responsibility for diversity goes beyond DEI departments

Miranda Wayland, CEO of Creative Diversity Network says the focus on individual DEI executives and departments misses the bigger picture. Adrian Pennington reports.

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Behind the Scenes: SFX and dynamic lighting merge worlds in Beetlejuice Beetlejuice

Tim Burton and Michael Keaton’s return to the fantasy horror comedy hit is lensed by Greek-Cypriot cinematographer Haris Zambarloukos. Adrian Pennington reports.

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Gary Oldman in Slow Horses

Behind the Scenes: Sharp editing gets the best from Slow Horses

The misfits of British intelligence return for a fourth outing with Robert Frost in the editor’s chair.

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Peter Siebert IEEE/BTS: ‘Now there’s a new kid on the block.”

“New kid on the block” looks to deliver on Mobile TV’s promise

In the two-part session titled “Mobile TV - Finally?”, Peter Siebert of IEEE BTS, Jordi Gimenez of 5G MAG and Thomas Stockhammer of Qualcomm explored the potential of 5G Broadcast technology in transforming media consumption.

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IBC2024: Unlock New Pathways to Monetisation with AI and the Cloud

Unlocking the power of live and archive using AI

AI is barely out of the box, but it is already being applied in action to super-scale fan engagement of sports. A leader in this regard is Olympic Broadcasting Services, which was able to leverage the tens of billions of data points collected across the Paris Games in real-time to serve highlights clips, reports and commentary dissected across viewers in more than 200 countries.

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IBC Conference preview – Day 3: The evolution of live sportscasting - it’s rocket science

Claire Wilkie, Founder and CEO of Limitless Broadcast, discusses the ingredients needed for a successful remote production and how “change happens”, whether everyone wants to get on board or not.

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(L-R): Francois Lavoir and moderator Renard Jenkins, President, SMPTE

IBC Conference: Keeping AI honest

IBC2024: In the session titled ‘Can AI be regulated? What public policy can(‘t) do to address AI risks’, speakers Renard Jenkins, President of SMPTE, and Francois Lavoir, Senior EU Policy Advisor for the EBU, debated some of the responses to the new risks created by the rapid development of AI and how issues like the proliferation of AI-powered disinformation have been testing the limits of what the law can accomplish.

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Omdia will show that by 2029, 44% of people will have both pay-TV and SVOD

IBC Conference preview: Uncovering the truth behind macro trends in the media industry

The media and entertainment market is set to exceed $1tn in 2024, driven by the explosive growth in streaming video, but how many people really understand the dynamics behind the trend? IBC365 speaks with Omdia’s Maria Rua Aguete to learn more.

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From left to right. Max Signorelli, Omdia; Anshul Kapoor, Google Cloud; Vijay Sajja, Evergent; Phil Wiser, Paramount

Streamers push to profitability

Desperate to find a balance between profitability and growth media companies are throwing business models at the wall, a trio of leading execs told the IBC Conference.

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